PLDT Home Fibr powers up Miss Universe 2016:
Miss Universe 2016 is at HOME with PLDT Home
Long before Miss Universe 2016 landed in the islands of the Philippines, the Filipina beauties vying for this world-class beauty pageant have always been at HOME with PLDT, enjoying a confidently beautiful and fruitful partnership with the leading Philippine telco and digital services provider years ago.
2015 Miss Universe Pia Wurtzbach and 2014 Binibining Pilipinas Universe MJ Lastimosa have been ambassadors for PLDT HOME since winning their titles of Bibinibing Pilipinas-Universe respectively. When they bagged their crowns and started their respective reigns, PLDT has been and remains to be their staunchest supporter, ever.
Pia and MJ, accompanied by their court, always happily remember how much fun the ladies had, going around the country promoting the PLDT Home broadband service even in the remote areas of Visayas and Mindanao. Pia says, “I am really very happy I have this kind of relationship with PLDT. I believe in what they stand for. They have always been there to support me and I am truly grateful.” MJ echoes the same sentiments. She says, “PLDT has truly become my family, my HOME. To this day, I join them in their events and it has been as wonderful as the first day we started this partnership.”
This year, our Miss Universe candidate Maxine Medina, continues to carry the “Universe” torch for PLDT HOME. Miss Universe Pia Wurtzbach shares the Filipino audience’s excitement. And as a way of thanking PLDT HOME subscribers for all their support, Pia spearheads a promo to handpick lucky subscribers who will win tickets to watch the prestigious beauty pageant live at the Mall of Asia Arena. “The PLDT Home subscribers will be my special guests come coronation night on Jan. 30,” Miss Universe Pia said.
The groundbreaking partnership, among PLDT, Smart Communications, TV5, the Miss Universe Organization and Solar Entertainment, brings the much-anticipated Miss Universe 2016 closer to Filipinos everywhere. PLDT Home Fibr, the leading and most powerful broadband in the country, and mobile leader Smart will provide fixed broadband and mobile connectivity to power the Miss Universe pageant throughout their stay in the Philippines. With the country’s widest Fibr broadband network which delivers equal upload and download speeds of up to 1 Gbps and Smart’s superior mobile LTE network, consumers can be assured of the best real-time Miss Universe experience.
PLDT Chairman Manny V. Pangilinan has been credited for his advocacy of ushering the country into the international map in the field of sports. Today, MVP’s dream is a day closer as the Philippines take a shot at hosting the Miss Universe pageant. The PLDT Group will enable the best viewing experience of the pageant in the Philippines through its various terrestrial and digital channels, across multiple screens at home and on-the-go. The world is watching and the Philippines comes prepared.
“With the Miss Universe crown currently in our homeland, the enthusiasm for and connection of Filipinos to the global pageant is now stronger than ever,” Pangilinan said. “With the combined reach of PLDT, Smart and TV5, we are providing our countrymen more ways to enjoy the pageant. We are giving them exclusive access to behind-the-scenes and key events such as the very popular swimsuit and long gown competitions, and of course, real-time viewing of the much-awaited coronation night. With our robust network capabilities and the largest consumer base of over 75 million Filipinos, millions of fans can watch the pageant events via multiple platforms, whether on TV, laptop or mobile—whenever they want, wherever they want. For years, we have been revolutionizing the way entertainment is consumed in the nation, offering our subscribers an extensive entertainment portfolio featuring top digital entertainment partners. Miss Universe is one platform we would not miss out on.”
“The Internet and social media will undoubtedly play a substantial role in Miss Universe in the Philippines,” PLDT and Smart Chief Revenue Officer Eric Alberto said. “Miss Universe 2016 will be using PLDT and Smart’s services throughout their entire journey, while fans will be able to immerse themselves in not only the coronation night, but also on all the exciting events leading up to it. True to our promise of bringing the ultimate Miss Universe experience, our subscribers will get a chance to witness the coronation night live via free ticket promos.”