Ariel Fermin: The PLDT HOME Advantage
By Raef Arguilles, published
on Ars Ducendi Vol 4 Issue 1
He walks into his office, fresh from
a mid-morning meeting, and finds the Ars
Ducendi team waiting for him. He is just
about ready to go check on his guys in the
field, but he is willing to spare a few
minutes of his busy schedule to sit down
with us. Within those few minutes, we learn
what it takes to lead a classic Filipino
institution right into the future from Mr.
Ariel Fermin, Executive Vice President and
Head for HOME Business, PLDT & SMART.